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To request the Sponsor Information Pack, click here.
The Top 5 Reasons to Sponsor the Green Building Conference and Exhibition 2010
1. Brand Association and Connection
By connecting your brand with the Green Building Conference, the partner organisations and the various VIP speakers and guests, your organisation can be positioned as a leader in this exciting space. Depending on strategic objectives, sponsors are able to connect their brands with the various ideals and themes that are associated with Green Building.
2. Demonstrate Corporate Responsibility
Sponsors of the Green Building Conference and Exhibition enjoy the benefit of being able to profile their social/environmental initiatives, projects and programs. Current market perception of companies who are targeting triple bottom line strategies has never been higher. Within the built-environment sector there are meaningful opportunities for companies that are prepared to embrace and demonstrate a responsible approach to the way that they do business. Customers want to do business with responsible companies and employees want to work for these same companies.
3. Maximise Exposure to a Targeted Audience
Sponsors of the Green Building Conference and Exhibition enjoy significantly higher exposure to the attending audience and the broader industry both leading up to and during the event. In a relatively suppressed media environment, sponsors are able to leverage their event involvement to the full by enjoying significant exposure within one of the sectors that appears to have avoided the recession. Built-environment professionals are under pressure to impress and deliver to Green Building Standards and are alive to corporate messages that are aligned with their work.
4. Maximise Return on Investment
In addition to the pure commercial outcomes that sponsors aim for, there exists a platform for sponsors to achieve a return on other objectives such as communication, brand equity and association, relationship building, PR content creation and staff development/training. Sponsors of the Green Building Conference and Exhibition are assisted by the alive2green team to explore the various secondary returns that exist for them around the event.
5. Maximise Return on Objective
Massive investment in green technologies, renewable energy sources and sustainable materials has produced the emergence of a new green economy. The organizations that embrace these trends now and demonstrate thought leadership in environmental concerns will be the organizations that benefit from the emergence of this new market. The nature of the Green Building Conference and Exhibition is such that Sponsors are able to use
the facilities and features at their disposal to engage with their most important clients and suppliers in order to drive sales and relationships.
The Greatest Reason...
It is up to us to take a stand on what matters. It matters to your employees, to your customers and your suppliers and to our future generations. We cannot continue to ignore pressing issues such as climate change, deforestation and the myriad other conditions that beset a struggling planet. These are not the idealistic fantasies of a few fundamentalist tree-huggers; these are very real threats to our civilization. Together we must make a difference
to reverse these trends. By sponsoring the Green Building Conference and Exhibition you are playing a part by bringing innovative ideas to those that have the power to make changes. Demonstrate your corporate desire to be a part of the solution!
PREMIER SPONSORSHIP
The Opportunity
Premier Sponsorship delivers a powerful suite of branding, marketing and selling opportunities. Premier Sponsors have significant presence at the event, with their company name and logo integrated throughout the conference experience. Premier Sponsors enjoy exclusive access to key marketing and promotional opportunities that increase brand awareness and build relationships with VIP’s and attendees. The Premier Sponsor package includes our most significant exhibition space, exclusive plenary branding, integrated marketing exposure in the program guide and website, pre-event attendee marketing opportunities, conference white-paper CD-ROM branding, Build-up PR and more.
Why You should Sponsor
Green Building Conference Sponsors enjoy an ‘ownership’ of the event and are powerfully aligned with its ideals, its partners and VIP delegates. This ‘ownership’ extends beyond the walls of the plenary and the exhibition hall to the newspapers, signposts, emails, websites, interviews, presentations and magazines that will all communicate with the country’s built environment sector leading up to, during and following the 2010 event. Premier Sponsors enjoy a uniquely valuable return on their investment and are able to leverage the media opportunities that they receive into the professional community that is more strongly represented at the Green Building Conference than at any other industry professional event in South Africa. Premier Sponsors make the event their own and play host to their own VIP guests as well as those of other stakeholders. The objectives are to create meaningful business relationships, increases awareness and unlock (and service) valuable business relationships.
Premier Sponsorship Package
- Dominant co-branding on pre-event marketing material
- Dominant and exclusive co-branding in the Conference Plenary
- Dominant co-branding in the exhibition hall
- 6m X 6m booth space and premium location in the exhibition hall
- Dominant co-branding in all pre-event marketing material
- Dominant co-branding on www.greenbuilding.co.za
- Full-page company/product profile on www.greenbuilding.co.za
- Dominant co-branding in the Event Program
- High profile newspaper advertising in the event-program supplement that will be published in a leading daily business newspaper distributed to in excess of 30000 business readers just prior to the event
- Premier listing of company/product profile in the Event Program
- Premier PR package leading up to the event
- Sponsor White Paper included on the Delegate Bag CR-Rom
- Promotional insert in the Delegate Bags
- Right to use event logos
- 8 x VIP Conference Delegate passes
- Up to 40 free exhibition day-passes for invited guests
- Up to 20 free Cocktail Reception passes for invited guests
PRESENTING SPONSOR
The Presenting Sponsorship is available as an upgrade to any one of the Premier Sponsors on a first-come first-served basis. Over and above the extensive media value on offer in the form of the Premier Sponsorship package, the presenting Sponsors will receive a customized, high-level media plan leading up to the event valued at more than R350 000. Should a Premier Sponsor wish to upgrade to the Presenting Sponsor Package, alive2green and its associates will develop and activate a measurable high profile Media and PR campaign that strongly aligns the sponsor with The Green Building Conference and with various secondary Green Building themes and announcements by using the sponsor’s desired media platforms.
The essence of the Presenting Sponsorship package is that it provides a single company with the opportunity to fully leverage the incredible PR content that becomes available in the lead-up to the event – PR ammunition that should provide a 3-fold return on investment, before, during and after the event. Very few movements have the ability to provide ideal association value and media leverage as does the Green Building Movement that culminates just before the Soccer World Cup in 2010
ASSOCIATE SPONSOR
The Opportunity
Within the broader theme of Green Building there exist a number of components that in their own right attract specific interest from the delegates that attend the Green Building Conference. Associate Sponsors are able to target certain key sub-communities at the conference in the Breakout Sessions and ‘own’ the sessions that are directed at these delegates in a very focussed and personalised manner. Breakout Sessions at the 2010 event will be housed in custom rooms (that seat at least 150 people) in each corner of the exhibition floor thus ensuring that the maximum amount of traffic and exposure is afforded to the sessions and their respective sponsors.
Not only can Associate Sponsors ‘own’ these sessions but they are able to deliver a brief company/product presentation to the audience immediately after the session speaker has finished. The opportunity to speak personally to a captive audience in this context is extremely valuable and if positioned correctly can result in a material return for the sponsor.
Why You should choose an Associate Sponsorship Package
In addition to the exclusive brand association and ownership in the Breakout Session rooms, Associate Sponsors may deliver presentations of their own to the audience and field questions. Sponsors receive an elevated presence in a wide variety of event materials and marketing campaigns leading up to, during and beyond the event. Breakout Session Sponsors also have a premium presence in the exhibit hall where they can display products and services and interact with attendees.
Associate Sponsor Package
- Ownership level branding of breakout session room in Exhibition Hall
- Speaking opportunity in conjunction with breakout session VIP Speaker
- Co-branding in pre-event marketing materials
- Co-branding in all event materials
- Co-branding on the event web site
- 3m x 3m Exhibition Stand
- Half-page company/product profile on the event web site
- Co-branding in the Event Program
- High-profile newspaper advertising in the event-program supplement that will be published in a leading daily
business newspaper distributed to in excess of 30000 business readers just prior to the event
- Premium listing of company/product profile in the Event Program
- Right to use event logos
- 4 x Full Conference Delegate pass
- Up to 20 free exhibition day-passes for invited guests
- Up to 5 free Cocktail Reception passes for invited guests
ADDITIONAL SPONSORSHIP PACKAGES
Why not enjoy some of the great benefits associated with high level event involvement by taking advantage of one of these Additional Sponsorship opportunities?
All sponsors are recognised prominently before, during and after the event and all sponsors receive VIP treatment, both in terms of the event experience and the marketing campaigns prior to the event.
COCKTAIL FUNCTION SPONSOR
Engage and entertain the event’s attendees and exhibitors at a cocktail function after the first day’s events. The Cocktail Function takes place on and around the Product Demo Stage area on the Exhibition floor while delegates, exhibitors and VIP guests are entertained and catered for.
Cocktail Function Sponsors receive an opportunity to welcome guests and to deliver a brief presentation and may also brand the entire area, including the big screen during the evening’s events. A Cocktail Reception photograph and editorial-review PR-pack is made available to the sponsor and also to selected Editors and media owners representing the national press. Address VIP’s and delegates in an informal yet powerful environment, distribute promotional literature and exclusively brand the area. Cocktail Function Sponsorship Package also includes a stand on the Exhibition floor.
REGISTRATION SPONSOR
Be the first to welcome the attendees to the event with your logo and literature prominently displayed at the registration desk and on the attendees’ lanyards. Also include your pens, pads and literature in the attendees’ welcome kit.
LUNCHEON SPONSOR
Treat the attendees and exhibitors to one of the two luncheons that will be provided during the event. Display your logo on meal vouchers, at the buffet line and on table tents and distribute your literature on the tabletops.
To request the Sponsor Information Pack, click here.
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